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Online Media Diva Selects CAKE Software to Power Multi-Channel Affiliate Marketing Program

CAKE, the marketing technology SaaS company owned and operated by Accelerize New Media, Inc. , today announced that Online Media Diva, Inc., a digital media network for women, has launched the CAKE enterprise ...

DealBook: Paul Singer Takes Stake in Advertising Titan Interpublic and Pushes for Sale

The hedge fund Elliott Management has taken a 6.7 percent stake in the Interpublic Group, home of big advertising agencies like McCann and FCB.

Opera Completes Acquisition of AdColony

Opera announced today that it has completed its purchase of mobile video advertising platform AdColony. The deal was announced in June and first reported by The Wall Street Journal's CMO Today.

Ryder Launches National Brand Advertising Campaign

Ryder System, Inc. , a leader in commercial fleet management and supply chain management solutions, today announced the launch of its new “That’s Ryder” brand advertising campaign.

Paul Singer Takes Stake in Advertising Titan Interpublic and Pushes for Sale

The hedge fund Elliott Management has taken a 6.7 percent stake in the Interpublic Group, home of big advertising agencies like McCann and FCB.

Online Bidding Platform Fliphound Adds Three Marad Digital Billboards in Baton Rouge to its Portfolio of Outdoor ...

Fliphound, the first online bidding platform for outdoor digital billboards, today announced it will be the first online purveyor of outdoor digital billboards in the state of Louisiana.

BookVenture Introduces a New Marketing Service: BTS eMag

BookVenture Publishing kicks off online advertising in partnership with BTS eMag. (PRWeb July 24, 2014) Read the full story at http://www.prweb.com/releases/2014/07/prweb12036418.htm

Facebook Nails Advertising, But Can it Sell Actual Stuff?

Online advertising sucks. Here's why "Buy" buttons on your Facebook News Feed make sense.

Facebook Nails Advertising, But Can it Sell Actual Stuff?

Online advertising sucks. Here's why "Buy" buttons on your Facebook News Feed make sense.

Bus Shelter Advertising: Quebecor Partners with Societe de transport de Laval

Note to editors: Two images are included with this press release on Marketwire's website.

Critical to Success of In-Feed Sponsored Content Are Brand Familiarity, Trust and Subject Matter Authority, as Well as ...

A new comprehensive study of U.S. online news users by the Interactive Advertising Bureau and Edelman Berland shows that relevancy is the top factor in sparking interest in in-feed sponsored content, yet it also clearly demonstrates that the public’s feelings about the advertiser itself determines the success of this type of native advertising.

Putin Bans Advertising on Pay Channels Amid Ukraine Tensions

Russian President Vladimir Putin banned advertising on pay-television channels, part of what Reporters Without Borders deemed an “attack” on the media as the conflict with the U.S. and Europe over Ukraine intensifies.

Publicis posts profit slump, shares fall

French advertising giant Publicis reported a big profit fall on Tuesday and was cautious about its outlook this year, causing its shares to fall sharply. Group Chairman Maurice Levy said at a press conference that the effort by management put into an attempted merger with US advertising giant Omnicom, which fell through in May, may have weighed on performance. The merger would have created the ...

MediaPost OMMA Awards Adds Native Advertising Categories

MediaPost OMMA Awards, recognizing agencies, advertisers and websites that push the potential of online creative, has added two new categories for native advertising. (PRWeb July 22, 2014) Read the full story at http://www.prweb.com/releases/2014/07/prweb12033595.htm

Overview: Can Yahoo compete in the mobile advertising space?

Yahoo has failed to monetize its mobile advertising business.

Yahoo’s search advertising business is better than its display ad

In the second quarter, Yahoo's search revenue of $428 million increased by 6%.

Rapid Proliferation of Internet & Smartphones Drives Growth in the Online Advertising Market, According to an Upcoming ...

GIA initiates research coverage on the global “Online Advertising” market, as part of its ongoing multiple research projects on diverse industries and markets. The soon to be released report identifies rapid proliferation of the internet, growing use of smartphones for online shopping and the ensuing rise of m-commerce, and strong adoption by SMEs, as primary growth drivers in the market. (PRWeb ...

Research and Markets: UK Digital Advertising Spend Databook 2014

Research and Markets has announced the addition of the "Databook Q1 2014: Digital Advertising Spend in the UK"

Research and Markets: India Digital Advertising Spend Databook Q1 2014

Research and Markets has announced the addition of the "Databook Q1 2014: Digital Advertising Spend in India" r

Research and Markets: Australia Digital Advertising Spend Databook Q1 2014

Research and Markets has announced the addition of the "Databook Q1 2014: Digital Advertising Spend in Australi
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