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Budgeting for online advertising

Online advertising, as an aspect of digital marketing, comes handy for business owners who do not have a huge budget to spend in advertising their products via the traditional media. Online advertising gives you the opportunity to advertise specifically to people who will more likely patronise you. So you do not spend money on anyone...  [Read More...]

Budgeting for online advertising

Online advertising, as an aspect of digital marketing, comes handy for business owners who do not have a huge budget to spend in advertising their products via the traditional media. Online advertising gives you the opportunity to advertise specifically to people who will more likely patronise you. So you do not spend money on anyone...  [Read More...]

Lamar Advertising Joins CBS Outdoor in REIT Clearance

Lamar’s income from renting space on outdoor displays qualifies as rent from real property, a necessity for REIT status, the Baton Rouge, Louisiana-based company said today in a statement.

Watch This Space: Proskauer on Advertising Law Blog Launches, Focused on Advertising Legal and Regulatory Issues

Proskauer’s False Advertising & Trademark Group announced today the launch of its first blog, Watch This Space: Proskauer on Advertising Law, available at www.proskaueronadvertising.com.

Lamar Advertising Company Announces Receipt of IRS Private Letter Ruling

BATON ROUGE, La. -- Lamar Advertising Company , a leading owner and operator of outdoor advertising and logo sign displays, announces that it has received its requested private letter ruling from the U.S. ...

Rocket Fuel Publishes 11 Best Practices for Programmatic Advertising

Rocket Fuel , a leading provider of artificial intelligence advertising solutions for digital marketers, today published its newest whitepaper: "11 Best Practices for Programmatic Advertising." ...

XAPPmedia Raises $3 Million to Launch First Interactive Audio Advertising Service for Internet Radio Publishers

XAPPmedia, provider of the first interactive audio advertising service, today announced that it has raised $3 million in seed funding, fully subscribed by private investors. This funding round will support the development, launch and wider deployment of the XAPPmedia advertising platform, XAPP Ads.

Vaporin Launches Advertising Campaign to Support Growth Opportunities in Tri-State Area

Vaporin, Inc. , a distributor and marketer of electronic cigarettes, vaporizers, e-liquids and e-hookah products, today announced the launch of an advertising campaign to support its growth opportunities ...

Drawbridge Advances Cross-Device Advertising Platform With Desktop Ads, Dynamic Creative, and Upgraded Self-Service ...

Today Drawbridge, the leader in cross-device advertising, announced the addition of three major new features to its Cross-Device Advertising Platform: the ability to serve desktop display ads, support ...

Facebook Just Proved It’s the Future of Mobile Advertising

Facebook's talent for online advertising is on the rise.

Facebook Just Proved It’s the Future of Mobile Advertising

Facebook's talent for online advertising is on the rise.

Online Advertising Takes The Lead

Advertisers are now spending more on online ads than ever before. For investors, that means the time could be right to bet on digital advertising players.

The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts

DALLAS, April 22, 2014 /PRNewswire-iReach/ -- Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment ...

The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts

DALLAS, April 22, 2014 /PRNewswire-iReach/ -- Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment ...

Rugby star's firm in E2m funding

Flashpoint, an online advertising technology company based in Dublin and chaired by former rugby international Ciaran Fitzgerald, has opened a Series A funding round of over E2 million to help bring the firm on to the global market.

AdRoll secures $70 million in funding for online ad retargeting

Flashpoint seeks to raise £2m to roll out a new management platform for social media campaigns

ONLINE TRACKING TOOLS HELP BUSINESS UNDERSTANDING CUSTOMERS

Measuring the effectiveness of online advertising is a strategy that starts with counting how many people have clicked on a web-based ad.

Online Ad Revenue Surpassed TV's for the First Time, Sort Of

According to an annual report by the Interactive Advertising Bureau (IAB), revenue from online advertising surpassed broadcast television advertising for the first time in 2013. But it still fell far below revenue from broadcast and cable television ads combined, which dwarf online ads by more than $20 billion. According to Randall Rothenberg, President and CEO of IAB, the surges in online ...

Research and Markets: UAE Online Advertising Market Outlook to 2017 - Expected Growth in Mobile and Video Advertising ...

Research and Markets has announced the addition of the "UAE Online Advertising Market Outlook to 2017 - Expected Grow

Research and Markets: Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to ...

Research and Markets has announced the addition of the "Saudi Arabia Online Advertising Market Outlook to 2017 - Di
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