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Microsoft Fires Global Advertising Sales Team

Microsoft is laying off its entire global advertising sales team.

'Betting' On Legalization: Yahoo! Launches Texas-Holdem Poker Portal

In a bold move that seems to get ahead of the curve for legalized poker, the online search engine Yahoo has launched a Texas Hold'em portal on its website. Yahoo is currently advertising its Texas Hold'em poker game directly on its fantasy football webpage -- seemingly under the impression that there is [...]

Advertising group WPP sticks to full-year outlook despite slowdown

WPP Plc (WPP.L), the advertising group run by high-profile executive Martin Sorrell, posted a slightly lower-than-expected 3 percent quarterly sales rise, reflecting growing concerns over geopolitical tensions and a slowdown in the global economy. The British group, owner of the JWT and Ogilvy & Mather agencies, reiterated its full-year sales target however and outperformed its major rivals due ...

10 Things In Advertising You Need To Know Today

From WPP reporting a solid Q3 to ad executive changes at Twitter and Yahoo.

Research and Markets: Global Outdoor Advertising Market 2014-2018: Key Vendors are CBS, Clear Channel Outdoor ...

Research and Markets has announced the addition of the "Global Outdoor Advertising Market 2014-2018" report to th

Imagine Communications Acquires OpenTV's Advanced Advertising Business Unit from the Kudelski Group

Imagine Communications Acquires OpenTV's Advanced Advertising Business Unit from the Kudelski Group

Lamar Advertising to Appear at the Wells Fargo Securities Tech, Media & Telecom Conference

BATON ROUGE, La. -- Lamar Advertising Company today announced that Sean Reilly, CEO of Lamar Advertising Company, is scheduled to participate in a question-and-answer session at the Wells Fargo Securities ...

NY Times Q3 Earnings Beat Estimates on Digital Advertising

The New York Times Company (NYT) posted third-quarter 2014 earnings of 3 cents a share which fared better than the Zacks Consensus Estimate of a loss of one cent and improved by a couple of cents from ...

New York Times Beats Earnings Expectations as Online Advertising Rises

The New York Times Company (NYT) reported earnings of $0.03 a share in the third quarter of 2014, exceeding Wall Street forecasters that predicted the paper to break even. Digital advertising was a big part of the company's success, with online advertising rising 17 percent to help minimize losses in print.

Visible Measures Secures $7 Million in Growth Capital to Solidify Leadership in Emerging Content Advertising Category

Visible Measures, the leader in Content Advertising, today announced that it has closed a $7 million investment round with participation from General Catalyst Partners, Mohr Davidow Ventures, DAG Ventures, Northgate Capital, Commonfund, and Advance Publications.

Strength of Character Makes for New Johnnie Walker® Advertising Campaign

Strength of Character Makes for New Johnnie Walker® Advertising Campaign

Online Advertising - Global Strategic Business Report 2014

DUBLIN, Oct. 29, 2014 /PRNewswire/ -- Research and Markets   has announced the addition of the "Online Advertising - Global Strategic Business Report" report to their offering. This report analyzes ...

Facebook's advertising revenue soars in 3Q

NEW YORK (AP) — Facebook grew its advertising revenue by 64 percent in the third quarter, helped by a boost in mobile ads that are becoming an increasingly large chunk of the social networking giant's overall advertising business.

SpotXchange and Audience Partners Roll Out Voter-Targeted Video Advertising Ahead of Midterm Elections

With midterm elections days away, SpotXchange and Audience Partners are offering advertisers the ability to reach their desired political audience with digital video advertising across all screens.

Research and Markets: Online Advertising - 2014 Global Strategic Business Report: Leading Players Are Amazon, AOL ...

Research and Markets has announced the addition of the "Online Advertising - Global Strategic Business Report" report to

Global online advertising market sees Google dominate with over 31% market share

The global online advertising market has seen very impressive growth figures since the turn of the millennium. It is clear to see why online advertising has been one of the fastest-growing industries.......

ADmantX and Zodiak Work Together to Optimize "Custom Deals" in AppNexus

ADmantX, a leader in online semantic advertising, and Zodiak, Sell Side solution leader in Italy, announce the opportunity for Zodiak customers to optimize the monetization of advertising inventories by ...

Global Online Advertising Market

LONDON, Oct. 23, 2014 /PRNewswire/ -- This report analyzes the worldwide markets for Online Advertising in US$ Million by the following Formats: Search, Display, and Other Modes/Formats. The report provides ...

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?

Research and Markets: Global Online Advertising Market Outlook 2019: Major Vendors for the $220 Billion Industry are ...

Research and Markets has announced the addition of the "Online Advertising Market by Search Engine Marketing, Display Adv
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