The New York Times Co. on Tuesday reported a sharp drop in
profits as lower advertising revenues offset gains in digital
subscriptions. Digital advertising revenues were up 3.4 percent but
that failed to offset a 6.6 percent drop in print advertising
revenue. "We saw continued growth in digital advertising and
circulation revenues during the quarter," said Mark Thompson,
president and chief ...
NEW YORK, July 29, 2014 /PRNewswire/ -- New York advertising
agency DeVito/Verdi has more spring in its step today following the
news that it has been awarded the advertising duties for Aerosoles,
a leading footwear retailer and manufacturer. The
announcement was made by Aerosoles, which was recently acquired by
the Boston-based private equity firm Palladin Consumer Retail
Partners. The ...
The New York Times Co reported a dip in second-quarter
revenue as print advertising revenue erased the previous quarter's
rise, and the company expects print ad revenue to continue to
decline in the future. Total revenue declined less than 1 percent
to $388.7 million compared to the prior-year quarter, mainly on a 7
percent drop in print advertising. Total revenue fell below
The healthcare advertising news website Advertising
Health named Concentric Health Experience No. 25 in its list
of the top 100 healthcare agencies in the world, based on wins in
major industry award shows.
Admedo, a UK-headquartered business that enables advertisers
and agencies to manage their Programmatic advertising in-house,
today announced that is has raised a $2million round of series A
funding. The round was lead by Sussex Place Ventures, with
participation from Playfair Capital, Encore Capital, Kima Ventures.
Admedo is the first SAAS Self Serve Ad platform with a full range
of licensing ...
The Tommy Hilfiger Group, which is wholly owned by PVH Corp.
, announces its Fall 2014 global advertising campaign la víe en
rõpe. The Hilfigers – the beloved all-American family at the heart
of the brand’s marketing strategy – make the trek to Lake Tahoe,
where California and Nevada meet, to establish a preppy outpost as
the eclectic group of characters conquer the great outdoors.
SHELTON, CT--(Marketwired - Jul 28, 2014) - In its ongoing
effort to bring assurance and solutions to remove risk from the
online advertising market, BPA Worldwide has been approved as a
verification provider to the Digital Trade Standards Group (DTSG)
standards. The DTSG was developed by JICWEBS (Joint Industry
Committee for Web Standards) in the UK and Ireland to facilitate
the safe buying and ...
NASHVILLE, Tenn., July 28, 2014 /PRNewswire/ -- BOHAN
Advertising was named Southeast Small Agency of the Year by
marketing trade publication, Advertising Age. "We feel honored to
be Ad Age's Southeast Agency of the Year," said David Bohan,
founder and Chairman of BOHAN. David Bohan launched the agency in
1990 with one client and a small office on Nashville's Music Row.
This year, BOHAN beat out ...
NEW YORK and LEXINGTON, Ky., July 28, 2014 /PRNewswire/
-- Viamedia, the television industry's leading independent
provider of outsourced local television advertising services on
behalf of cable companies, today announced that it has expanded its
agreement with CenturyLink to provide advertising services in three
additional key market cities where the company offers its
CenturyLink® Prism™ TV ...
BEIJING, July 28, 2014 /PRNewswire/ -- Sohu.com Inc. (NASDAQ:
SOHU), China's leading online media, search, gaming, community and
mobile service group, today reported unaudited financial results
for the ...
For anyone who buys, sells or has any kind of stake in the
world of digital advertising, a headline like We Have No Idea if
Online Ads Work is certainly something you notice. This recent
Slate column focuses ...