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Advertising on the sly

Deceptive advertising involves the dissemination of information about one’s own or another’s company, products, or performance that could evoke a false idea, thereby causing an advantage for such company in economic competition to the detriment of other competitors or consumers.

Advertising on cancer prevention perpetuates fear, not awareness

Why make the public conversation about cancer negative? Instead, make it informative.

Apple Opens Mobile-Ads Service to Automated Partners

Apple Inc. (AAPL) is opening its advertising services to partners to help sell promotions more efficiently, aiming to fuel revenue growth at the struggling unit.

Moderate growth seen for advertising industry

THE advertising industry is expected to record a healthy but moderate growth due to higher cost of end-user products and services upon the implementation of the Goods and Services Tax (GST) next year. The end-user will feel the burden,” Malaysian Advertisers Association (MAA) president Margaret Au Yong said after a seminar on GST for the advertising industry. Together with the Association of ...

The 10 Things You Need To Know In Advertising Today

From Google allowing users to pay to remove ads from sites to Fitbit's CMO on the Apple Watch.

TV commercials channel their online counterparts

With online advertising growing in importance, advertisers are trying to find ways to give their TV buys the same targeted impact.

TV commercials channel their online counterparts

With online advertising growing in importance, advertisers are trying to find ways to give their TV buys the same targeted impact.

ChinaNet Online Holdings Reports Third Quarter 2014 Financial Results

BEIJING -- ChinaNet Online Holdings, Inc. ("ChinaNet" or the "Company"), a leading B2B (business to business) Internet technology company providing online-to-offline ("O2O") ...

China market: Online advertising value over CNY43 billion in 3Q14, says Analysys

Providers of online advertising services in the China market generated total revenues of CNY43.55 billion (US$7.06 billion) in third-quarter 2014, growing 16.7% sequentially and 51.4% on year, according to Analysys International.

NewFronts 2015 Schedule Unveiled

The Interactive Advertising Bureau , today released the preliminary schedule for the fourth annual Digital Content NewFronts marketplace, held in New York City, April 27- May 6, 2015, spotlighting the best in upcoming digital video programming for marketers and media buyers trying to reach engaged audiences.

Press Release

Green Cures and Botanical Distribution Inc. announces its intent to merge with Green Cures Inc. and the launching of first online advertising campaign.

Les Moonves' Fight With Charlie Ergen Is Really About TV Advertising

NEW YORK ( TheStreet) -- The numbers are indisputable: Advertising is leaving television. It may be fast, it may be slow but it's undeniable: Marketers are moving money out of television and into digital. Advertising at 21st Century Fox's broadcast network fell 5% in the quarter ended Sept. 30, and Viacom  posted the same-sized drop at its cable-networks, which includes BET And Nickelodeon. Ad ...

Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation ...

LONDON, Nov. 19, 2014 /PRNewswire/ -- Advertising emerged as one of the key elements of marketing strategies for any organization. Earlier, print media was the one and only medium to reach customers at ...

Leju Reports Third Quarter 2014 Results

BEIJING, Nov. 19, 2014 /PRNewswire/ -- Leju Holdings Limited ("Leju" or the "Company") (NYSE: LEJU), a leading online-to-offline ("O2O") real estate services provider in China, ...

Lamar Advertising Company Announces Completion of Merger and Reorganization as a REIT

BATON ROUGE, La. -- Lamar Advertising Company , a leading owner and operator of outdoor advertising and logo sign displays, announces the completion of its merger with and into its wholly owned subsidiary, ...

Advertising Age ranks inVNT #10 of 40 Best Places to Work in Advertising and Media

inVNT was ranked #10 of 40 Best Places to Work in Advertising & Media by Advertising Age. The selection was based on criteria such as hiring practices, benefits packages, salaries, office perks, workplace environment and design.

Will Consumers Revolt Against Pervasive Online Advertising?

Privacy concerns and the availability of ad-blocking software may force online businesses to rethink how they reach their audiences.

Online Travel & Advertising Boosted by Stronger Economy

These markets are evolving rapidly with increased digitization, mobile adoption, industry consolidation and international expansion being the biggest drivers.

How to Pick the Best Online Advertising Channel for Your Business

A law office needs to target its market differently than a business selling stuffed animals.

Aerospike Powers Forensiq’s Online Ad Fraud Detection Processing 1 Trillion Bid Requests Per Month

Aerospike Inc., the world’s fastest database, today announced that Forensiq, a leading fraud detection solution for the online advertising industry, relies on Aerospike to combat digital advertising fraud and support rapid business growth.
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