Deceptive advertising involves the dissemination of
information about one’s own or another’s company, products, or
performance that could evoke a false idea, thereby causing an
advantage for such company in economic competition to the detriment
of other competitors or consumers.
THE advertising industry is expected to record a healthy but
moderate growth due to higher cost of end-user products and
services upon the implementation of the Goods and Services Tax
(GST) next year. The end-user will feel the burden,” Malaysian
Advertisers Association (MAA) president Margaret Au Yong said after
a seminar on GST for the advertising industry. Together with the
Association of ...
Providers of online advertising services in the China market
generated total revenues of CNY43.55 billion (US$7.06 billion) in
third-quarter 2014, growing 16.7% sequentially and 51.4% on year,
according to Analysys International.
The Interactive Advertising Bureau , today released the
preliminary schedule for the fourth annual Digital Content
NewFronts marketplace, held in New York City, April 27- May 6,
2015, spotlighting the best in upcoming digital video programming
for marketers and media buyers trying to reach engaged
NEW YORK ( TheStreet) -- The numbers are indisputable:
Advertising is leaving television. It may be fast, it may be
slow but it's undeniable: Marketers are moving money out of
television and into digital. Advertising at 21st Century Fox's
broadcast network fell 5% in the quarter ended Sept. 30, and
Viacom posted the same-sized drop at its cable-networks,
which includes BET And Nickelodeon. Ad ...
LONDON, Nov. 19, 2014 /PRNewswire/ -- Advertising emerged as
one of the key elements of marketing strategies for any
organization. Earlier, print media was the one and only medium to
reach customers at ...
BATON ROUGE, La. -- Lamar Advertising Company , a leading
owner and operator of outdoor advertising and logo sign displays,
announces the completion of its merger with and into its wholly
owned subsidiary, ...
inVNT was ranked #10 of 40 Best Places to Work in Advertising
& Media by Advertising Age. The selection was based on criteria
such as hiring practices, benefits packages, salaries, office
perks, workplace environment and design.
Aerospike Inc., the world’s fastest database, today announced
that Forensiq, a leading fraud detection solution for the online
advertising industry, relies on Aerospike to combat digital
advertising fraud and support rapid business growth.