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UT names its advertising school after Dallas’ Stan Richards

A six-year fundraising campaign raises $10 million for the Stan Richards School of Advertising and Public Relations.

Video advertising spend surges on the back of FMCG brand interest

Strong interest from FMCG brands has helped video advertising become the strongest performer in the online advertising space with demand for the medium growing 76 percent year on year to reach $196m in the last financial year. The surge in video advertising comes at an important time for the industry with Nine and Fairfax this week formally announcing their […] The post Video advertising spend ...

How Newcastle calls ‘bollocks’ on the advertising industry

For years, brands have mocked advertising tropes in TV spots to gain attention. Now, one brand is poking the trends with a sharp stick in an effort to make digital advertising just as snarky as what’s sometimes seen on television

Solutions Direct Can Sky Rocket Sales on a Shoestring

A new advertising company, Solutions Direct (SolutionsDirect.net), thinks it knows. "We are a no gimmick, no hype firm," Simon Gojcaj, CEO, Solutions Direct, says. Solutions Direct's database has the ability to promote any level of business. It can help with the simplest of projects such as increasing traffic to a new website to handling more advanced advertising campaigns for global corporations.

The Video Revolution Will Not Be Televised

Viewing habits and advertising trends are poised for a dramatic and sweeping change.

Rubicon Project to Present at the Goldman Sachs 23rd Annual Communacopia Conference

The Rubicon Project, Inc.  , a leader in advertising automation with one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, will present at the Goldman Sachs 23rd Annual Communacopia Conference on Thursday, September 11, 2014, at 10:30 AM ET.

Frequently asked questions about marijuana advertising | Washington State Liquor Control Board

he board limits each retail licensed premises to one sign identifying the retail outlet by the licensee's business name or trade name that is affixed or hanging in the windows or on the outside of the premises that is visible to the general public from the public right of way. The size of the sign is limited to 1,600 square inches.

CellAd Seeks Its Share of $18 Billion Mobile Advertising Market with the Launch of Its Advertising Platform and AdKoin ...

World Assurance Group, Inc.   today announces that it will be exhibiting at ad:tech London where it will launch its AdKoin app and adver

Mobile Advertising Market Analysis, Outlook, and Forecasts 2014 - 2019

    LONDON, Aug. 27, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report: Mobile Advertising Market Analysis, Outlook, and Forecasts 2014 - 2019 https://www.reportbuyer.com/product/2312462/Mobile-Advertising-Market-Analysis-Outlook-and-Forecasts-2014---2019.html ...

Eyeview and LiveRamp Partnership Delivers Powerful Data Solutions to Brands

Eyeview, the leading provider of personalized online video advertising solutions, today partners with LiveRamp to leverage data onboarding service capabilities and provide customers of both brands with ...

Lamar Advertising Company Announces Cash Dividend on Common Stock

BATON ROUGE, La. -- Lamar Advertising Company , a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has declared a quarterly cash dividend ...

Research and Markets: Wearable Technology in Mobile Advertising Analysis Report

Research and Markets has announced the addition of the "Wearable Technology in Mobile Advertising" report to their offe

Targeted Victory adds Twitter advertising to Targeted Engagement, enabling Targeted Engagement users to reach likely ...

WASHINGTON, Aug. 26, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates, announced today general availability of Twitter in Targeted Engagement, the first self-service advertising product built exclusively for politics. The new integration leverages Twitter's Tailored Audiences product, enabling Targeted Engagement users ...

WPP says Ukraine tensions won't hit advertising spending

WPP, the world's largest advertising company, said tensions between Russia and the West were likely to dampen merger and acquisition activity, prompting its clients to spend more on their brand image instead. Its founder, Martin Sorrell, said the situation in Ukraine and the impact of Western sanctions on Russia had replaced the health of the euro zone as the major geopolitical worry. "It's very ...

Google unveils YouTube advertising tool

Google Nigeria has introduced an online advertising tool known as YouTube Masthead. The company said in a statement on Monday, that the new tool would allow brands to advertise on the YouTube homepage through customised mastheads. It said with the product, advertisers and brand owners in Nigeria now would have an “unparalleled opportunity” to compete...  [Read More...]

Research and Markets: Market and State of World Online Advertising

Research and Markets has announced the addition of the "Market and State of World Online Advertising" report to

Here’s why you should be grateful for online advertising

Online advertising is annoying but the Internet wouldn’t be nearly as great without it. Fast Company directs our attention to a study from U.K. video ad platform Ebuzzing that claims it would cost each of us around $232 extra per year to get all of the stuff on the web we now enjoy for free if we eliminated online ads. IN CASE YOU STILL AREN’T GRATEFUL FOR ONLINE ADS: How to stop Google ads from ...

How Facebook Is Eroding Google's Dominance in Online Advertising

Google might know where you go on the Web, but Facebook knows who you are and gives advertisers a demographic added context to utilize. Click to view a price quote on FB . Click to research the Internet industry.

Research and Markets: Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile ...

Research and Markets has announced the addition of the "Online Advertising Market by Search Engine Marketing, Display Adv

Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation ...

Dublin -- Research and Markets (http://www.researchandmarkets.com/research/v8g2xq/online) has announced the addition of the "Online Advertising Market by Search Engine Marketing, Display Advertising, ...
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