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Databook Q2 2014: Digital Advertising Spend in the US

LONDON, Oct. 22, 2014 /PRNewswire/ -- This report answers the following key questions: • How is online and mobile advertising expected to grow over the next five years? • How much is being spent on online ...

Databook Q2 2014: Digital Advertising Spend in the US

LONDON, Oct. 22, 2014 /PRNewswire/ -- This report answers the following key questions: • How is online and mobile advertising expected to grow over the next five years? • How much is being spent on online ...

Databook Q2 2014: Digital Advertising Spend in the UK

LONDON, Oct. 22, 2014 /PRNewswire/ --  This report answers the following key questions: • How is online and mobile advertising expected to grow over the next five years? • How much is being spent on online ...

Databook Q2 2014: Digital Advertising Spend in China

LONDON, Oct. 22, 2014 /PRNewswire/ -- This report answers the following key questions: • How is online and mobile advertising expected to grow over the next five years? • How much is being spent on online ...

V12 Group Launches Simple Ads, a Digital Display Advertising Tool for Launchpad

V12 Group is thrilled to announce the addition of a new digital display advertising application to its industry leading marketing platform, Launchpad. “Simple Ads” makes it easy fo

Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid, and deal with, advertising tactics that ring the Panda dinner bell.

SoMedia Launches Scalable Video for the Online Advertising Market with Leading Video Ad Platform, Yashi

SoMedia Networks , the pioneer of scalable video production solutions is pleased to announce that it has partnered with Yashi, an industry leading, location-focused video advertising DSP to launch Scalable Video for Advertising.

SoMedia Launches Scalable Video for the Online Advertising Market with Leading Video Ad Platform, Yashi

SoMedia Networks , the pioneer of scalable video production solutions is pleased to announce that it has partnered with Yashi, an industry leading, location-focused video advertising DSP to launch Scalable Video for Advertising.

Mobile advertising gathering steam this festive season

New Delhi, Oct 22 (IANS) Mobile advertising is steadily gathering steam this festive season and is expected to touch Rs.430 crore ($70 million) in 2014. Experts feel that in the coming days mobile advertising will play an important role in driving growth in the digital advertising space.

Research and Markets: Global TV Advertising Market Report 2014-2018

Research and Markets has announced the addition of the "Global TV Advertising Market 2014-2018" report to their offeri

Research and Markets: Global TV Advertising Market Report 2014-2018

Research and Markets has announced the addition of the "Global TV Advertising Market 2014-2018" report to their offeri

10 Things In Advertising You Need To Know This Morning

From a consumer group looking to wrangle cash from Coke for its Vitaminwater ad claims to what insiders think of Yahoo’s reported $700 million deal to buy video adtech platform Brightroll.

People Who Felt Tricked Into Thinking Vitaminwater Was A Health Drink Might Be Compensated With Cash

Truth In Advertising is trying to object a court settlement, which could force Coca-Cola into changing Vitaminwater’s name and preventing it from advertising the product as a “healthy” drink.

The Advertising Game: How Brands Like Chipotle, Google And Gap Rise Above Competitors

The creative minds behind effective ad campaigns at Chipotle, Google, Gap and more share their thoughts on appealing to today's consumer in a fragmented media environment.

TV Broadcasters Ought To Be Worried About The Looming Shift Away From TV Advertising Omnicom Just Described (OMC)

Omnicom Group, the world's second largest advertising holding company by revenue, just gave the market another major indication that TV dollars are moving to digital.   Speaking on the company's third-quarter earnings call Tuesday, Omnicom Group CEO John Wren explained how the rise of programmatic advertising and the increase in quality inventory becoming available online over the past few ...

OMNICOM: There’s A Clear Shift Happening In TV Advertising

Shutterstock Omnicom CEO John Wren has spoken on the shift from traditional advertising like TV to digital. Omnicom Group, the world’s second largest advertising holding company by revenue, just gave the market another major indication that TV dollars are moving to digital.  Speaking on the company’s third-quarter earnings call Tuesday, Omnicom Group CEO John Wren explained how the rise of ...

Obama-Grade Ad Tech Coming to a Local Campaign Near You

All politics is local and two political firms are teaming up to make sure that even the smallest Ohio races can reach voters using the most advanced online advertising tools available. DSPolitical, the ...

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?

Facebook challenging Google in online ad market

New York (AFP) - For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market.

Research and Markets: Global Online Advertising Market Outlook 2019: Major Vendors for the $220 Billion Industry are ...

Research and Markets has announced the addition of the "Online Advertising Market by Search Engine Marketing, Display Adv
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