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Corvex Adds to Its Stake in Lamar Advertising

Corvex Management added to its stake in Lamar Advertising (LAMR). The position accounted for 4.15% of the fund's total portfolio in the fourth quarter.

Google may offer new way to target ads

The war for advertising dollars between Google and Facebook may add a new front: email addresses.

Altitude Digital Recognized as one of the “Top Workplaces” in 2015 by The Denver Post

Altitude Digital, the largest independent video supply-side platform , has been honored in the annual survey by The Denver Post as one of the Top Workplaces in Colorado for 2015.

Some U.S. firms could profit handsomely from 2016 elections

By Robin Respaut and Lucas Iberico Lozada, Reuters NEW YORK — By one estimate U.S. online political advertising could quadruple to nearly $1 billion in the 2016 election, creating huge opportunities for digital strategy firms eager to capitalize on a shift from traditional mediums like television. These firms — mostly small, partisan and based in Washington and surrounding suburbs — have grown ...

3 Digital Marketing Channels That Work for Every Advertiser

Online advertising channels are numerous but these three are must buys.

3 Digital Marketing Channels That Work for Every Advertiser

Online advertising channels are numerous but these three are must buys.

'Slicing and dicing': How some U.S. firms could win big in 2016 elections

By Robin Respaut and Lucas Iberico Lozada NEW YORK (Reuters) - By one estimate U.S. online political advertising could quadruple to nearly $1 billion in the 2016 election, creating huge opportunities for digital strategy firms eager to capitalize on a shift from traditional mediums like television. These firms - mostly small, partisan and based in Washington and surrounding suburbs - have grown ...

AOL unveils technology to simplify online advertising

AOL Inc. unveiled technology that helps advertisers decide where to best spend their money, marking the latest step in its expansion into online advertising. The technology, called "One," simplifies... To view the full story, click the title link.

Appcast.io to Highlight Innovative Job Advertising Platform at SHRM Talent Management Conference

LEBANON, NH-- - WHO: Appcast.io™ , the first pay-per-applicant job ad exchange WHAT: Will showcase its recruitment advertising solution at the SHRM Talent Management Conference . WHEN: Monday, April 27 ...

Akamai Integrates Adobe Primetime to Increase Reach and Scale of Online Video Advertising

LAS VEGAS, April 14, 2015 /PRNewswire/ -- 2015 NAB SHOW – Akamai Technologies, Inc. (AKAM), the global leader in content delivery network (CDN) services today announced the integration of Adobe Primetime ad insertion capabilities into its network in an effort to simplify and improve the way online video ads are delivered. The server-side advertising offering is designed to combine the scale of ...

"Slicing and dicing": How some US firms could win big in 2016 elections

NEW YORK - By one estimate US online political advertising could quadruple to nearly $1 billion (S$1.36 billion) in the 2016 election, creating huge opportunities for digital strategy firms eager to capitalise on a shift from traditional mediums like television. These firms - mostly small, partisan and based in Washington and surrounding suburbs - have grown in sophistication since the last ...

"Slicing and dicing": How some US firms could win big in 2016 elections

NEW YORK - By one estimate US online political advertising could quadruple to nearly $1 billion (S$1.36 billion) in the 2016 election, creating huge opportunities for digital strategy firms eager to capitalise on a shift from traditional mediums like television. These firms - mostly small, partisan and based in Washington and surrounding suburbs - have grown in sophistication since the last ...

"Slicing and dicing": How some US firms like DSPolitical could win big in 2016 elections

These firms - mostly small, partisan and based in Washington have grown in sophistication since the last presidential election in 2012.

'Slicing and dicing' - How some U.S. firms could win big in 2016 elections

By one estimate U.S. online political advertising could quadruple to nearly $1 billion (682 million pounds) in the 2016 election, creating huge opportunities for digital strategy firms eager to capitalise on a shift from traditional mediums like television. These firms - mostly small, partisan and based in Washington and surrounding suburbs - have grown in sophistication since the last ...

Bell Canada to revamp online ad program to allow upfront consent

Office of the Privacy Commissioner said it now considers the matter closed

PulsePoint Joins Google and LinkedIn with Top 10 Ranking on Pixalate’s Global Seller Trust Index

PulsePoint Inc., a next-gen advertising technology platform, has been recognized as a top ten company in Pixalate’s Global Seller Trust Index based on inventory quality represented within the RTB advertising ecosystem.

Nativo Announces Appointment of Former BuzzFeed Chief Revenue Officer Andy Wiedlin to Advisory Board

Nativo, the leading native advertising technology platform, announced today that Andy Wiedlin, former Chief Revenue Officer at BuzzFeed and now Executive-in-Residence at Andreessen Horowitz, has joined ...

PulsePoint Partners with Zulu5 to Strengthen Brand Safety and Programmatic Inventory Quality Across Europe

PulsePoint Inc., a next generation advertising technology platform, announced today their partnership with Zulu5, an online advertising monitoring and insights company, to strengthen PulsePoint’s multi-layer inventory quality tech stack across Europe.

Twitter, YouTube, Instagram work on stealth advertising

The quandary for those who run social networks is how to monetise activity on them without antagonising and thus losing users through distracting ads? The answer, for Twitter, YouTube and Instagram, is to slip in some stealthy ads camouflaged to look like posts from listed contacts. At YouTube, owned by Google, the effort is called "Zoo". Instagram uses the "Creative Shop" of its parent company ...

TMP Worldwide Wins 17 Internet Advertising Competition Awards

TMP Worldwide Advertising & Communications, LLC, a global innovator in talent acquisition, announced today that it has been recognized with 17 individual Internet Advertising Competition Awards, for its ...
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