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Rubicon Will Buy Chango to Go After ‘Intent Marketing’ Dollars

The Rubicon Project, an automated online advertising platform, announced an agreement Tuesday to buy online intent marketing business Chango for $122 million mostly in stock.

Yahoo’s Display Advertising Declines – but at a Slower Rate

In 4Q14, ex-TAC revenue for Yahoo’s display advertising business declined 5% year-over-year due to a decline in visual PC advertising across the industry.

Moody's predicts soft TV ad spending, but 2016 to set records

Broadcast TV outlets have been bracing for a difficult year in advertising, with ad revenues expected to fall by 6% to 9% compared to last year, according to a forecast by Moody's Investor Service.

Digital Marketing Agency Experience Advertising Celebrates their 8th Year Delivering Cutting-edge Online Marketing and ...

Digital Advertising Agency Experience Advertising Celebrates their 8th Year Delivering Cutting-edge Online Marketing and Social Media Strategies for Ecommerce Companies. (PRWeb April 01, 2015) Read the full story at http://www.prweb.com/releases/2015/04/prweb12624404.htm

The 10 things in advertising you need to know today

From the strange goings on at RadiumOne to Snapchat re-doing its advertising meetings.

UC's Yu Yongfu To Head Alibaba's Ad, Browser and Mapping Businesses

Chinese e-commerce titan Alibaba Group Holding is combining the leadership of its advertising, mapping and browsing businesses under a single person. Yu Yongfu, president of Alibaba’s UC Mobile Business Group, is taking over the reins of Alimama, the group’s advertising unit with services similar to Google’s AdWords, Chief Operating Officer Zhang [...]

Wesley R. Hartmann: Where to Build a Better Brand - Television or the Internet?

  Shifting marketing dollars from television to online advertising can pay off Read more

Helix House Announces Record Demand For Social Media Internet Marketing Services

Helix House, an industry leader in a wide range of Internet marketing related services designed to improve businesses’ performance online announces record demand for social media Internet marketing services (PRWeb March 31, 2015) Read the full story at http://www.prweb.com/releases/2015/04/prweb12623812.htm

Tremor Video Announces CFO Transition

Tremor Video, Inc. , an advertising technology company elevating brand advertising effectiveness across all screens for the world’s leading brands and publishers, today announced that Todd Sloan, Senior Vice President and Chief Financial Officer, will step down after a transition period to pursue other opportunities.

Rubicon Project to Acquire Chango - Will Bring Access to an Additional $35 Billion of Intent Marketing Spend to ...

Rubicon Project , a global technology company leading the automation of advertising, today announced it has reached a definitive agreement to acquire privately held Chango Inc., which specializes in intent marketing technology.

5 Common YouTube Advertising Mistakes

If harnessed correctly, ads on the video network can become one of the top growth channels for your business.

5 Common YouTube Advertising Mistakes

If harnessed correctly, ads on the video network can become one of the top growth channels for your business.

TV Ads, Welcome To The Future

Some investors have heard of "programmatic advertising" as the future of the television advertising business, but many don't know what the term means and how it could change the world of advertising. ...

Yahoo Strives to Compete in Online Advertising Market

Yahoo (YHOO) has been trying hard to compete in the online advertising market where Google (GOOG) and Facebook (FB) have managed to make rapid strides.

Wall2Wall Media Changes Its Name to Yellow Pages NextHome

Wall2Wall Media, leading provider of media and online advertising solutions to the Canadian real estate industry, announced a corporate name change today to Yellow Pages NextHome. Owned by Yellow Pages ...

ICMediaDirect.com Knows How to Optimize Online Reputation Through Social Media

ICMediaDirect.com, an award-winning online reputation management agency, announced today that it has expanded its portfolio of services with regards to the fastest-growing segments of the Internet marketing ...

Why The Future Of Online Advertising Looks A Lot Like Television

As digital video ads drive overall advertising industry growth, it's apparent that online advertising increasingly will look like television.

Ad Roundup: Partnership, targeting to give brands more insights

In online advertising campaigns are only as good as their targeting. In today's advertising roundup, a new partnership and a new targeting option could set up to help brands better connect with their audience members in the online space.

NAI Annual Compliance Report Highlights Members’ Strong Commitment to Responsible Data Collection, Use and Consumer ...

The Network Advertising Initiative , the leading non-profit self-regulatory association comprised exclusively of third-party digital advertising companies and dedicated to responsible data collection and its use, today released its 2014 Annual Compliance Report, a review of members’ adherence to the NAI Code of Conduct.

TiVo and clypd Partner to Enhance Programmatic TV Advertising Sales

TiVo Research and Analytics, Inc. , a subsidiary of TiVo Inc. , and clypd, a sales platform for media owners that enables programmatic TV advertising, today announced the incorporation of TiVo Research's ...
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