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Advertising giant WPP profits from global recovery

WPP - regarded as an economic bellwether because of its worldwide operations - is expected to report good revenue growth for the first three months of the year.

Top Display Advertising Software Providers Ratings in the Philippines Released by topseos.ph for April 2014

The independent authority on online marketing in the Philippines, topseos.ph, has announced the 10 top display advertising solutions for April 2014. (PRWeb April 19, 2014) Read the full story at http://www.prweb.com/releases/2014/04/prweb11776855.htm

Paddy Power's Pistorius ad brought advertising into disrepute, ASA rules

Bookmaker's 'money off if he walks' ad had to be pulled immediately and became the most complained-about UK advert Paddy Power brought advertising into disrepute with its Oscar Pistorius "money off if he walks" campaign that drew a record 5,525 complaints, the regulator has ruled. The bookmaker's ad became the most complained-about UK ad of all time two weeks ago, partly fuelled by an online ...

With a Lucrative Start in 2013, Olympus Advertising, Inc. Is Paving the Way to Success With Every Indicator Pointing ...

Over the past few years many corporations have struggled to succeed within a harrowing economy, but Olympus Advertising has only seen expansion and advancement within the marketing industry. Not only has ...

Google Adwords in Bahasa to benefit SMEs

By K Vinotharan KUALA LUMPUR: Small and medium enterprises (SMEs) in Malaysia are expected to benefit from Google’s online advertising platform, Google Adwords, which ...

Twitter broadens advertising reach through app-install ads

Twitter Inc took a significant step Thursday towards broaden its advertising business by offering mobile ads urging people to install apps on its social network as well as through MoPub, the mobile-advertising network it acquired last year. As the mobile app economy grows, app developers have been willing to pay increasing amounts to advertise on major sites like Facebook to boost their app ...

Sponsored post: Advertising can be so much more than a clickthrough

Building an advertising-based business from scratch is hard. When we first decided that a platform should have non-traditional advertising, people thought we were crazy (they still do!). We could have plastered our pages with annoying, intrusive banners and hit the jackpot. But we took the long road instead, putting discovery at the center.

Platinum Advertising Brings New Talent Acquisition Manager on Board to Accommodate Continued Rapid Business Growth

TREVOSE, Pa., April 17, 2014 /PRNewswire/ -- Platinum Advertising is excited to announce recent addition to the corporate team, Dino Hernandez. As manager of talent acquisition, Dino will be responsible for mining and identifying talent, facilitating high volumes of daily interviews and helping to integrate qualified candidates into local sales offices across the country. "Having owned a ...

Lamar Advertising (LAMR) Jumps: Stock Rises 5.2%

Lamar Advertising Co. (LAMR) was a big mover last session, as the company saw its shares rise over 5% on the day.

In Bid To Make Online Ads More Engaging, True[X] Taps Power Media Trio For Board

Before their buzz was usurped in the past year by so-called native advertising that's designed to look like editorial content, engagement ads were touted by some as the next big thing in online advertising.

What's the role of data scientists on online advertising?

Advertising's not what it used to be. Data means the industry is less about the chain-smoking, Martini-swilling folk in Mad Men and more about spreadsheets. Nick just joined our advertising company as a data scientist. In fact, he's one of the 50% of staff who are data scientists. But what's happened to the chain-smoking, Martini-swilling folk we see in Mad Men, who used to be the driving force ...

What's the role of data scientists on online advertising?

Advertising's not what it used to be. Data means the industry is less about the chain-smoking, Martini-swilling folk in Mad Men and more about spreadsheets. Nick just joined our advertising company as a data scientist. In fact, he's one of the 50% of staff who are data scientists. But what's happened to the chain-smoking, Martini-swilling folk we see in Mad Men, who used to be the driving force ...

The Advertising Research Foundation Adds to Management Ranks With Industry Pros

As part of its mission to serve the advertising and marketing community with insight and analytics that lead to better business decisions, The Advertising Research Foundation has strengthened both its ...

How to Protect Kids from Powerful Advertising

Kids today are bombarded with a constant barrage of advertising, often camouflaged as entertainment, and not even the top researchers in the field know exactly how it might be influencing them. That's because there's scant research on how many of the newer types of ads, such as online games created by companies or viral marketing, might be affecting young minds. "No one knows what impact these ...

Online Ad Revenue Surpassed TV's for the First Time, Sort Of

According to an annual report by the Interactive Advertising Bureau (IAB), revenue from online advertising surpassed broadcast television advertising for the first time in 2013. But it still fell far below revenue from broadcast and cable television ads combined, which dwarf online ads by more than $20 billion. According to Randall Rothenberg, President and CEO of IAB, the surges in online ...

Research and Markets: UAE Online Advertising Market Outlook to 2017 - Expected Growth in Mobile and Video Advertising ...

Research and Markets has announced the addition of the "UAE Online Advertising Market Outlook to 2017 - Expected Grow

Research and Markets: Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to ...

Research and Markets has announced the addition of the "Saudi Arabia Online Advertising Market Outlook to 2017 - Di

Research and Markets: Egypt Online Advertising Market Outlook to 2017- Favorable Prospects in Online Search Advertising

Research and Markets has announced the addition of the "Egypt Online Advertising Market Outlook to 2017- Favorable

Research and Markets: Middle East Online Advertising Market Outlook to 2017 - Rapid Broadband Penetration to Foster ...

Research and Markets has announced the addition of the "Middle East Online Advertising Market Outlook to 2017- Rapid

Research and Markets: Qatar Online Advertising Market Outlook to 2017 - Growth Steered by Government Initiatives in ...

Research and Markets has announced the addition of the "Qatar Online Advertising Market Outlook to 2017 - Growth St
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