CAKE, the marketing technology SaaS company owned and
operated by Accelerize New Media, Inc. , today announced that
Online Media Diva, Inc., a digital media network for women, has
launched the CAKE enterprise ...
A new comprehensive study of U.S. online news users by the
Interactive Advertising Bureau and Edelman Berland shows that
relevancy is the top factor in sparking interest in in-feed
sponsored content, yet it also clearly demonstrates that the
public’s feelings about the advertiser itself determines the
success of this type of native advertising.
Russian President Vladimir Putin banned advertising on
pay-television channels, part of what Reporters Without Borders
deemed an “attack” on the media as the conflict with the U.S. and
Europe over Ukraine intensifies.
French advertising giant Publicis reported a big profit fall
on Tuesday and was cautious about its outlook this year, causing
its shares to fall sharply. Group Chairman Maurice Levy said at a
press conference that the effort by management put into an
attempted merger with US advertising giant Omnicom, which fell
through in May, may have weighed on performance. The merger would
have created the ...
MediaPost OMMA Awards, recognizing agencies, advertisers and
websites that push the potential of online creative, has added two
new categories for native advertising. (PRWeb July 22, 2014) Read
the full story at
GIA initiates research coverage on the global “Online
Advertising” market, as part of its ongoing multiple research
projects on diverse industries and markets. The soon to be released
report identifies rapid proliferation of the internet, growing use
of smartphones for online shopping and the ensuing rise of
m-commerce, and strong adoption by SMEs, as primary growth drivers
in the market. (PRWeb ...