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Advertisers Are Moving Hundreds Of Millions Of Dollars Away From TV

Cabletelevision Advertising Bureau report shows advertisers spent 6% less on securing upfront deals with cable networks in 2014.

The 10 Things You Need To Know In Advertising This Morning

From Google's search business looking shaky to The Guardian's CEO suggesting the BBC give it content for free.

Alma Media's Interim Report January-September 2014: Digital advertising sales exceeded print advertising sales in the ...

Alma Media Corporation         Interim Report                            24 October 2014 at 9:00 am (EEST) Alma Media`s Interim Report January-September 2014: DIGITAL ADVERTISING SALES EXCEEDED PRINT ADVERTISING ...

Is Facebook, Inc Ready to Prime the Instagram Advertising Pump?

The battle for digital advertising is heating up after the social media king unveiled its new ad network.

Global Online Advertising Market

LONDON, Oct. 23, 2014 /PRNewswire/ -- This report analyzes the worldwide markets for Online Advertising in US$ Million by the following Formats: Search, Display, and Other Modes/Formats. The report provides ...

Global Online Advertising Market

LONDON, Oct. 23, 2014 /PRNewswire/ -- This report analyzes the worldwide markets for Online Advertising in US$ Million by the following Formats: Search, Display, and Other Modes/Formats. The report provides ...

Native Advertising Technology Pioneer, Bidtellect, Implements Multiple High-Profile Sales Team Updates to Further ...

Bidtellect, a growing Native Advertising technology and solutions company, today announced several key personnel enhancements which include an executive level promotion, as well as the appointment of several ...

The Startup Making Money on 30B Online Ads Each Day

Oct. 23 (Bloomberg) -- Online advertising is the bread and butter of the internet and New York-based startup Appnexus is serving as its middleman. CEO Brian O'Kelley discusses the business with Bloomberg's Alex Barinka at the company's Manhattan headquarters as part of the "New Hack City" series.

Sokal Media Group Partners with Millennial Media to Drive Mobile Advertising for Local Auto Dealerships

Sokal Media Group and Millennial Media today announced a preferred mobile advertising partnership to bring new creative opportunities to Sokal Media Group’s client base. As part of the preferred partnership, Sokal Media Group will offer its clients premium campaigns and inventory within the Millennial Media platform.

People Are Beginning To Talk Seriously About Google’s Search Business Becoming Irrelevant

Google’s dominance of online advertising looks set to end. Its search business, which fueled it for years, is weakening. That sounds completely mad. The company just booked $16.5 billion in revenues on its search business in Q3 alone. But people are seriously beginning to wonder whether Google might eventually lose the search war. We’re talking about the long-term, of course. If you like big ...

YC-Backed Boostable Raises $3.2M to Bring Advertising Tools to Marketplace Sellers

While online marketplaces such as Etsy and Eventbrite are making it easy for anyone to sell things online, advertising remains a challenge for most sellers. Boostable is an advertising platform designed for them. (PRWeb October 23, 2014) Read the full story at http://www.prweb.com/releases/2014/10/prweb12268292.htm

Databook Q2 2014: Digital Advertising Spend in the US

LONDON, Oct. 22, 2014 /PRNewswire/ -- This report answers the following key questions: • How is online and mobile advertising expected to grow over the next five years? • How much is being spent on online ...

Databook Q2 2014: Digital Advertising Spend in the UK

LONDON, Oct. 22, 2014 /PRNewswire/ --  This report answers the following key questions: • How is online and mobile advertising expected to grow over the next five years? • How much is being spent on online ...

Databook Q2 2014: Digital Advertising Spend in China

LONDON, Oct. 22, 2014 /PRNewswire/ -- This report answers the following key questions: • How is online and mobile advertising expected to grow over the next five years? • How much is being spent on online ...

V12 Group Launches Simple Ads, a Digital Display Advertising Tool for Launchpad

V12 Group is thrilled to announce the addition of a new digital display advertising application to its industry leading marketing platform, Launchpad. “Simple Ads” makes it easy fo

SoMedia Launches Scalable Video for the Online Advertising Market with Leading Video Ad Platform, Yashi

SoMedia Networks , the pioneer of scalable video production solutions is pleased to announce that it has partnered with Yashi, an industry leading, location-focused video advertising DSP to launch Scalable Video for Advertising.

Mobile advertising gathering steam this festive season

New Delhi, Oct 22 (IANS) Mobile advertising is steadily gathering steam this festive season and is expected to touch Rs.430 crore ($70 million) in 2014. Experts feel that in the coming days mobile advertising will play an important role in driving growth in the digital advertising space.

Research and Markets: Global TV Advertising Market Report 2014-2018

Research and Markets has announced the addition of the "Global TV Advertising Market 2014-2018" report to their offeri

Marketing Via Paid Online Influencers Sees Dramatic Growth in Survey

More marketers than ever are utilizing so-called 'sponsored social,' with the strategy closing in on display ads. Does this signal a shift in the industry?

Research and Markets: Global Online Advertising Market Outlook 2019: Major Vendors for the $220 Billion Industry are ...

Research and Markets has announced the addition of the "Online Advertising Market by Search Engine Marketing, Display Adv
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