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Google acquires Spider.io to fight ad fraud

Google claimed it's ratcheting up the fight against fraud in online advertising, disclosing Friday that it has bought Spider.io, a London company specializing in ad fraud detection technology. Google has been investing in ad fraud prevention for years, said Neal Mohan, Google's Display Advertising VP in a blog post on Friday . The company last year turned down millions of applications from sites ...

F-Squared Paying $35M to Settle SEC Charges on Advertising

Investment firm F-Squared paying $35M to settle SEC charges of false advertising on products

YuMe to Participate at Upcoming Investor Conferences

YuMe, Inc. , a leading provider of digital video brand advertising solutions, announced today that senior management will participate in the following upcoming investor

Fitch Rates Adams Outdoor Advertising LP Secured Billboard Rev Notes, Series 2014-1

Fitch Ratings has assigned the following ratings and Rating Outlooks to Adams Outdoor Advertising Limited Partnership , Secured Billboard Revenue Notes, Series 2014-1:

Thais follow global trend towards more online shopping

Internet shopping research released by BuzzCity, a global mobile advertising network, reveals that one in five Thai consumers, like many others around the world, now shops online on a daily basis.

ChinaNet Online Holdings (CNET) Stock Gains on New Partnership

NEW YORK (TheStreet) -- Shares of ChinaNet Online Holdings were gaining 48.6% to $1.56 Monday after the Chinese advertising agency announced a new partnership with cloud print services company MediaFun Creative. Under the new agreement, ChinaNet will use its experience with small and medium-sized businesses to help MediaFun expand its sales marketing to new cities through mobile and the Internet ...

Oracle hopes to better target online advertising with Datalogix acquisition

Half the money spent on advertising is wasted—the question is, which half? That’s the age-old question in adland. Now Oracle is hoping to help its customers answer that question with the acquisition of Datalogix, which collects offline consumer spending data in a bid to help online advertisers pick the right targets. Many behavioral advertising targeting systems track only consumers’ online ...

Oracle hopes to better target online advertising with Datalogix acquisition

Half the money spent on advertising is wasted—the question is, which half? That’s the age-old question in adland. Now Oracle is hoping to help its customers answer that question with the acquisition of Datalogix, which collects offline consumer spending data in a bid to help online advertisers pick the right targets. Many behavioral advertising targeting systems track only consumers’ online ...

unitedprint.com SE now offers large-format printing and advertising equipment

The online print shop unitedprint.com is expanding its portfolio by two new product ranges: Large-format printing and advertising equipment. In addition to classic print products s

unitedprint.com SE now offers large-format printing and advertising equipment

The online print shop unitedprint.com is expanding its portfolio by two new product ranges: Large-format printing and advertising equipment. In addition to classic print products s

Oracle Has Acquired Datalogix

Flicker/Oracle PROracle co-CEO Mark Hurd. Oracle has acquired Datalogix, the tech company that helps brands and agencies link online advertising spend to in-store sales. Oracle declined to comment on the financial terms of the deal when asked for comment by Business Insider. A press release announcing the deal details how Datalogix will now become a part of the Oracle Data Cloud. The transaction ...

Facebook overhauling advertising with 'ad preferences'

Social network granting users more control over the ads they are served.

China parliament weighs tough curbs on tobacco advertising

China's parliament is considering tough curbs on tobacco advertising as the world's top consumer of cigarettes looks to kick its smoking habit, state media reported on Monday.

Kantar Media Reports U.S. Advertising Expenditures Increased 0.3 Percent in Q3 2014, Helped by the World Cup and ...

Total advertising expenditures increased 0.3 percent in the third quarter of 2014 to $33.7 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information.

China parliament weighs tough curbs on tobacco advertising: Xinhua

BEIJING (Reuters) - China's parliament is considering tough curbs on tobacco advertising as the world's top consumer of cigarettes looks to kick its smoking habit, state media reported on Monday. The Standing Committee of the National People's Congress (NPC) is weighing an amendment to China's advertising law that would "protect minors" from harmful ads, including cigarette ads, Xinhua news ...

Alcohol advertising and sponsorship bans an extreme position

Calls by the Ministerial Forum on Alcohol Advertising & Sponsorship (MFAAS) to ban sponsorship by alcohol brands and further limit advertising “are an extreme position which have discounted significant global evidence to the contrary,” said Lindsay Mouat, Chief Executive of the Association of New Zealand Advertisers.

Jailed for advertising prostitutes’ services

A web designer who provided online advertising services to prostitutes was jailed for four weeks and fined $15,000 yesterday after the High Court allowed the prosecution's appeal against his original sentence of a $40,000 fine. Quek Chin Choon, 56, had also appealed against his conviction on five charges of living on the earnings of prostitution, but failed. The prosecution alleged that Quek ...

Research and Markets: Global Mobile Advertising Market 2014-2018: Key Vendors are Facebook, Google, Microsoft ...

Research and Markets has announced the addition of the "Global Mobile Advertising Market 2014-2018" report to thei

Online Advertising To Grow By 15% Over Next Two Years, Driven By Mobile And Display by @mattsouthern

A report released this week by ZenithOptimedia reveals projections for global ad spend in 2015, with online advertising said to be the fastest growing medium having grown 16.9% in 2014 with an estimated 15% growth over the next two years. Online advertising makes up 24% of total global ad spend, which is substantial considering ten years ago it only made up 4% of global ad spending. The rise in ...

Global Internet Advertising Market 2014-2018

NEW YORK, Dec. 9, 2014 /PRNewswire/ -- About Internet Advertising Online advertising is a medium which uses internet for advertising a product or services. It is one of the most popular media of advertising ...
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