The Interactive Advertising Bureau is today releasing the
first “What Works & Why: IAB Global Insights Report,”
highlighting a curated selection of digital campaigns that have won
IAB MIXX Awards and other honors in 14 countries all over the
world, including Australia, Belgium, Chile, Croatia, Germany,
Italy, Mexico, Norway, Peru, Romania, South Africa, Sweden, Turkey,
and the U.K.
Advertising Week, the annual New York blitz of 250-plus
panels, keynotes and schmoozes running through Oct. 3, has a
slightly existentialist undercurrent this year. While there is
plenty of upbeat news, both in terms of economic trends and the
ingenuity of branded content overall, some stark realities are
prompting big questions. The TV upfront market was soft. Mobile
measurement is in flux. And ...
NEW YORK, Sept. 30, 2014 /PRNewswire/ -- AdEcho, a new
online advertising service enables businesses to instantly get
their business listed on over 2,000 websites, for as little as 80
cents a day. Many small businesses have become so focused on making
sure their business can be found when someone types in their
business name in a search engine, that they totally forgot to
include a marketing ...
BATON ROUGE, La. -- Lamar Advertising Company , a leading
owner and operator of outdoor advertising and logo sign displays,
announces that its board of directors has established the close of
business on ...