Strong interest from FMCG brands has helped video advertising
become the strongest performer in the online advertising space with
demand for the medium growing 76 percent year on year to reach
$196m in the last financial year. The surge in video advertising
comes at an important time for the industry with Nine and Fairfax
this week formally announcing their […] The post Video advertising
For years, brands have mocked advertising tropes in TV spots
to gain attention. Now, one brand is poking the trends with a sharp
stick in an effort to make digital advertising just as snarky as
what’s sometimes seen on television
A new advertising company, Solutions Direct
(SolutionsDirect.net), thinks it knows. "We are a no gimmick, no
hype firm," Simon Gojcaj, CEO, Solutions Direct, says. Solutions
Direct's database has the ability to promote any level of business.
It can help with the simplest of projects such as increasing
traffic to a new website to handling more advanced advertising
campaigns for global corporations.
The Rubicon Project, Inc. , a leader in advertising
automation with one of the industry’s largest independent real-time
trading platforms for the buying and selling of advertising, will
present at the Goldman Sachs 23rd Annual Communacopia Conference on
Thursday, September 11, 2014, at 10:30 AM ET.
he board limits each retail licensed premises to one sign
identifying the retail outlet by the licensee's business name or
trade name that is affixed or hanging in the windows or on the
outside of the premises that is visible to the general public from
the public right of way. The size of the sign is limited to 1,600
LONDON, Aug. 27, 2014 /PRNewswire/ --
Reportbuyer.com has added a new market research report: Mobile
Advertising Market Analysis, Outlook, and Forecasts 2014 - 2019
Eyeview, the leading provider of personalized online video
advertising solutions, today partners with LiveRamp to leverage
data onboarding service capabilities and provide customers of both
brands with ...
BATON ROUGE, La. -- Lamar Advertising Company , a leading
owner and operator of outdoor advertising and logo sign displays,
announces that its board of directors has declared a quarterly cash
WASHINGTON, Aug. 26, 2014 /PRNewswire/ -- Targeted
Victory, a leader in online advertising and integrated data
management for political candidates, announced today general
availability of Twitter in Targeted Engagement, the first
self-service advertising product built exclusively for politics.
The new integration leverages Twitter's Tailored Audiences product,
enabling Targeted Engagement users ...
WPP, the world's largest advertising company, said tensions
between Russia and the West were likely to dampen merger and
acquisition activity, prompting its clients to spend more on their
brand image instead. Its founder, Martin Sorrell, said the
situation in Ukraine and the impact of Western sanctions on Russia
had replaced the health of the euro zone as the major geopolitical
worry. "It's very ...
Google Nigeria has introduced an online advertising tool
known as YouTube Masthead. The company said in a statement on
Monday, that the new tool would allow brands to advertise on the
YouTube homepage through customised mastheads. It said with the
product, advertisers and brand owners in Nigeria now would have an
“unparalleled opportunity” to compete... [Read
Online advertising is annoying but the Internet wouldn’t be
nearly as great without it. Fast Company directs our attention to
a study from U.K. video ad platform Ebuzzing that
claims it would cost each of us around $232 extra per year to get
all of the stuff on the web we now enjoy for free if we eliminated
online ads. IN CASE YOU STILL AREN’T GRATEFUL FOR ONLINE ADS:
How to stop Google ads from ...
Google might know where you go on the Web, but Facebook knows
who you are and gives advertisers a demographic added context to
utilize. Click to view a price quote on FB . Click to research the
Dublin -- Research and Markets
announced the addition of the "Online Advertising Market by Search
Engine Marketing, Display Advertising, ...