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Helix House Announces A Proprietary Link Building System That Is Designed To Improve Online Exposure

Helix House, a trusted and respected name in online marketing and advertising announces a proprietary link building system that is designed to improve online exposure and visibility (PRWeb February 26, 2015) Read the full story at

3 little changes that will make a big difference in your online advertising

Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are delivered through a plethora of digital channels, from search engines to mobile apps - and a growing number of marketers are reaping the benefits. With the right strategy, savvy tools, and smart resource allocation, even the smallest of businesses can take ...

IOC may change advertising guidelines for Rio 2016

Olympic officials could change the rule that obliges athletes to halt advertising campaigns during the Games in time for Rio 2016. The International Olympic Committee's executive committee approved the move in Rio on Thursday and will put the plan before the next full IOC session in Kuala Lumpur in July. The move would alter Rule 40 that states "no competitor, coach, trainer or official who ...

States with the most iPhone users

According to a study recently published by online advertising network Chitika Insights, iPhones are the largest source of smartphone Internet traffic in North America. Take a look at which states have the most iPhone users and which have the least.

Ogilvy CommonHealth Worldwide Nominated for Seven DTC National Advertising Awards

Ogilvy CommonHealth Worldwide , the health behavior experts of Ogilvy & Mather , today announced the network has been recognized as a finalist seven times for this year's DTC National Advertising Awards....

Fox Networks Group Appoints Joe Marchese President, Advanced Advertising Products

Fox Networks Group , 21st Century Fox’s industry-leading portfolio of global broadcast and pay television channels, today appointed Joe Marchese to the new role of President, Advanced Advertising Products.

Citi Downgrades Lamar Advertising, Growth Will Prove A Challenge

Citi Equity Research issued a report on Lamar Advertising REIT Co (NASDAQ: LAMR ). Citi downgraded Lamar Advertising REIT from Buy to Neutral and raised its price target from $55 to $61. Jason Bazinet ...

Leading B2B Marketing Agency KEO Marketing Releases Marketer's Guide for Blending Online Search and Display ...

Almost as many internet users respond to display ads by performing a search on a search engine (27%) as those who click on the ad itself (31%). With this goal in mind, KEO Marketing has created a Marketer's Guide entitled, "How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI." This succinct, easy-to-read paper sums up the most important things marketers need to know ...

Lamar Advertising Company Announces Cash Dividend on Common Stock

BATON ROUGE, La. -- Lamar Advertising Company , a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has declared a quarterly cash dividend ...

AdVoice: Finally, a Mobile Advertising Solution That Generates Revenues for Mobile Operators

Revenues from the rapidly growing Mobile Advertising industry seem exclusively reserved for OTT Publishers, leaving Telco’s perform the role of that of a Carrier only. AdVoice enab

Does Your PPC Campaign Pass the Mobile Test?

Here are three questions marketers must ask before launching a mobile PPC campaign.

TapClicks to Exhibit and Speak at Local Online Advertising Conference 2015

Online Media Executives Gather in New York, TapClicks to Present and Demonstrate TapAnalytics Solutions for Extreme Visibility, Analytics and Reporting of Sales and Marketing Results (PRWeb February 25, 2015) Read the full story at

Ad Viewability Contention Rages On

If there’s one hot topic in online advertising in 2015, it’s viewability. Google and Facebook have both been talking about viewability efforts of late. Google recently rolled out viewability reporting across its ad platforms. Facebook talked last week about what …

The 4 Digital Advertising Trends That Are Reshaping Advertising

Ubiquitous Internet access, the popularity of video and the ability to reach the precise audience you seek have changed everything.

Lamar Advertising Company Announces Fourth Quarter and Year End 2014 Operating Results

Three Month Results As Reported Daily Revenue Recognition

Infinity Advertising Solutions Attends Regional Leadership Conference

With all the growth, new clients, campaigns and expansion, Infinity Advertising Solutions just returned from their Regional Leadership Conference. Infinity Advertising Solutions is a locally owned Salt ...

Major League Gaming Selects OpenX as its Unified Digital Advertising Platform

OpenX, a leader in creating programmatic advertising marketplaces, and Major League Gaming , a pioneer in the competitive gaming industry, today announced OpenX as the exclusi

Technology Disruptors And The Future Of The Internet: Cantor Provides Some Ideas For 2015

In a report titled “ Technology Disruptors And The Future Of The Internet” a team of Cantor Fitzgerald analysts look into the online advertising and e-commerce markets and the stocks related to them “to ...

US smartphone users concerned about targeted ads

The online study conducted by global market research firm Ipsos on behalf of TRUSTe - a leading global Data Privacy Management (DPM) company - suggests that most smartphone users are uncomfortable with the idea of online behavioural advertising (OBA). "Our research shows that the majority of Americans (68 percent) are still uneasy about having their online activity tracked for use in targeted ...

Online Advertising Market will Reach $220.38 Billion by 2019 – New Research Report by MarketsandMarkets

The online advertising market research report focuses on the global market across advertising formats, different verticals and regions. It also emphasizes the upcoming trends, drivers, restraints and opportunities of this market. ( ) (PRWeb February 09, 2015) Read the full story at ...
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