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Orange Label Announces Relocation to 4000 MacArthur

Orange County strategic marketing and advertising agency, Orange Label Art + Advertising, has relocated from Westcliff Drive to 4000 MacArthur in Newport Beach. The move was ignite

Jury Rejects False Advertising Claim brought by Broadspring, owner of Content.ad, against Congoo

SOMERVILLE, N.J., Jan. 27, 2015 /PRNewswire/ -- Congoo, LLC an online advertising platform said today that a jury verdict in a lawsuit brought by its competitor, Broadspring, owners of Content.ad, completely vindicated Congoo of Broadspring's charge of false and misleading advertising.  The jury also rejected Broadspring's claim for damages of over $20 million, and instead awarded only $157.17 ...

NY Times Lowers Dependence on Traditional Advertising - Analyst Blog

The New York Times Company (NYT) has been adding diverse revenue streams, which include a pay-and-read model to make it less vulnerable to economic conditions.

Databook Q2 2014: Digital Advertising Spend in Brazil

NEW YORK, Jan. 26, 2015 /PRNewswire/ -- This report answers the following key questions:• How is online and mobile advertising expected to grow over the next five years?• How much is being spent on online advertising by industry?• How is online marketing budget being...

La Comunidad Named One of the 10 Best Agencies in the U.S. on Advertising Age’s Prestigious A-List

La comunidad has been named to Advertising Age’s 2015 Agency A-List, an honor awarded to top industry innovators doing the best and most interesting work and driving change in a transforming industry.

True Reach® Combines YouTube and Facebook Video Viewership for the Industry’s Most Comprehensive Video Metric

Visible Measures, the leading content advertising company, today announced that its True Reach viewership metric – which combines viewership of a brand’s campaign on YouTube and Fa

Advertising: mobile spend in France set to hit a billion euro in 2016

Smartphones and tablets are driving a sustained rise in digital advertising in France. However, the ‘mobile’ ad spend is still forecast to account for only 12% of the country’s total advertising expenditure in 2018. The latest report from New York-based independent  market research  company eMarketer indicates that total expenditure on digital advertising in France during the year 2014 should ...

Dominion Dealer Solutions Launches Online Advertising Platform for Automotive Dealers

Dominion Dealer Solutions, an industry leader in automotive market intelligence, customer relationship management, responsive websites and reputation management solutions, has laun

Dominion Dealer Solutions Launches Online Advertising Platform for Automotive Dealers

Dominion Dealer Solutions, an industry leader in automotive market intelligence, customer relationship management, responsive websites and reputation management solutions, has laun

The 10 Things In Advertising You Need To Know Today

From reader attitudes to The Sun's Page 3 to Facebook potentially closing the Facebook Exchange.

Why display advertising is still a challenge for Yahoo

Yahoo’s other area of core business is the display advertising business. It hasn't been performing well. In 3Q14, its revenue declined by 6% YoY.

Advertising company Turn will stop using Verizon's mobile tracking ID

Online advertising company Turn said Friday it will stop using a controversial tracking method by early next month that aids serving targeted advertisements to Verizon’s mobile customers. Turn was criticized for using a persistent numerical identifier that Verizon attaches to the Internet traffic of its mobile customers to recreate a history of a person’s web browsing traffic even if a person ...

Advertising company Turn will stop using Verizon's mobile tracking ID

Online advertising company Turn said Friday it will stop using a controversial tracking method by early next month that aids serving targeted advertisements to Verizon’s mobile customers. Turn was criticized for using a persistent numerical identifier that Verizon attaches to the Internet traffic of its mobile customers to recreate a history of a person’s web browsing traffic even if a person ...

Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise

Whether you agree with it or not, this buzz-worthy method of reaching audiences has proven to be effective. Here's how to get started with your own campaign.

Online advertising growth is aided by increased internet users

In 2013, globally mobile internet user penetration was 73.4%. It will be more than 90% in 2017. Internet users had mobile internet usage on smartphones and tablets.

Online video advertising is going viral

Today, the world is driven by technology. Online video advertising is also an essential advertising method. It's gaining traction in today's digital environment.

Programmatic buying brings in the new era in online advertising

Programmatic buying allows advertisers to purchase digital media ad space in an automated manner through ad exchanges, real time bidding, and demand-side platforms.

Online advertising will outpace traditional advertising

Industry analysts expect online advertising to increase by 17% in 2014, as improving technology makes Internet advertising cheaper and more effective.

Key takeaways from the online advertising industry

The online advertising industry is growing at a much faster pace. This is an exciting opportunity for advertisers and marketers around the world.

Research and Markets: Philippines Online Advertising Market Outlook to 2018 - Driven by Rising Internet and Social ...

Research and Markets has announced the addition of the "Philippines Online Advertising Market Outlook to 2018 - Driv
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